A. Fine Blog

Allison Fine Writes About Social Media and Social Change

Archive for October 25th, 2007

If We’re Going to Hell in a Handbasket . . .

Posted by Allison Fine on October 25, 2007

we’ll buy the basket through a catalog. In 2005 alone, more than 19 billion (Billion!) catalogs were mailed in the US alone. Too often, we don’t want these catalogs, our name was purchased by a company that just sends out a huge amount of catalogs and hopes someone, somewhere will buy something. It’s annoying, moreover it’s wasteful. And now there’s a great new website called Catalog Choice to help us manage what we get and stop getting what we don’t want to get. The site is sponsored by the Ecology Center. It is endorsed by the National Wildlife Federation and the Natural Resources Defense Council, and funded by the Overbrook Foundation, the Merck Family Fund, and the Kendeda Fund.

The site has a greater user interface, it’s easy to sign up (for free!) and opt out of the catalogs that you don’t want to get anymore, reducing the clutter in our mailboxes and landfills at the same time. You register for the site (you will get an email to click on it and verify your address, so make sure to use a real email), then type in the names of the catalog you don’t want to receive anymore.  Try it, it’s so easy, fun and makes a difference!

To follow up on last week’s post, 10questions.com sponsored by TechPresident is really taking off! As of yesterday, Micah writes that over 20,000 votes for videos have been cast. The New York Times, a partner in the development of the site, had this to say about it yesterday. Hurry up and vote (or better post a video and vote) before time runs out!

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