Posted by Allison Fine on February 11, 2009
There is a terrific post called Issue Fatigue – Fighting for Attention and Funds in an Aware World by Jill Finlayson and Hildy Gottlieb on Social Edge.
With so much attention paid to donor fatigue, the authors posulate if perhaps the real problem isn’t issue fatigue. The authors write:
Are you changing your lightbulbs? Driving less? Exercising more? Are you voting for the best social entrepreneur idea? Joining a cause? Signing a petition? Are you blogging and twittering to raise awareness? Loaning money to people ining markets? Feeding the homeless, donating new pajamas to foster kids, and giving toys to tots? Are you saving the rainforests one candybar at time and providing clean water one bottle at a time? Are you recycling, composting, reusing? Are you bringing your own shopping bags and your own coffee cup? Are you shopping ethically? Sustainably? Organicly? Locally?
Aren’t you tired?
I am! The solution is to go back to basics: building strong relationships with your supporters. For all of the pinging and poking and clicking and razzle dazzle of cause chatter, social change continues to happen through social connections. For causes it is more important than ever that they focus on how to strengthen those ties, with and without social media, online and on land, to support their efforts. This year, in particular, social capital trumps financial capital – so we better get to building it one person, one connection, one conversation at a time.
This entry was posted on February 11, 2009 at 1:24 pm and is filed under Social Media. Tagged: social edge, jill finlayson, hildy gottlieb. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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