A. Fine Blog

Allison Fine Writes About Social Media and Social Change

What is an “Open” Conversation on the Web?

Posted by Allison Fine on March 17, 2009

I read Clay Shirky’s reflections on the state of newspapers the other day with great interest. The piece is terrific, but when I reached the bottom I noticed that instead of a long slew of comments there are only pingbacks, or links, to other blog posts.

I didn’t think more about it until I saw a tweet from Susannah Fox, the Associated Director of Digital Strategy for the Pew Center on the Internet and American Life, yesterday. Susannah wrote, “meant to credit @cshirky with no comments, yes pingbacks, yes Tweets (own your opinion, he and we will see it)”

I tweeted her back and asked her to expand on her thought. She responded, “@Afine Anonymity breeds trolls; if you have something to say, say it out loud so everyone in your network can hear it. Also, I think @cshirky isn’t building a destination (silo danger) but a honeypot: dip in for insights, propagate in your own space.”

I appreciated Susannah’s speedy and thoughtful reply, and it got me thinking about what are open converstaions verses closed ones.

Holly Ross, the ED of NTEN, has thought about this tension and last year wrote on her blog, “your audience may not be ready to have the conversation that social media enables.  That’s because social media does not just enable conversations.  It enables PUBLIC conversations.”

Clay certainly wants a public conversation about his post — but what lengths should he go to to ensure that those comments and discussion are civil?  Susannah’s point was that the pingback strategy required that bloggers “own” their comments and can’t hide behind a wall of anonymity and be uncivil in Clay’s space. But this automatically restricts direct commenting of Clay’s post to established bloggers and tweeters and other digitally savvy folks.  So my mom can come and read but she can’t comment on it or talk about it to other interested folks online because she’s not a blogger or tweeter.  Is that an “open” conversation?

For most of us, our traffic and the threat from trolls is low enough to manage manually, we simply moderate the comments on our sites or ignore rude tweets. I imagine that Clay gets an huge amount of traffic and that he doesn’t have the time to moderate all of the comments on his blog – better to just throw the conversation out to other blogs. And certainly for anyone who has had a searing experience with trolls, maybe, hopefully, not on the scale of Kathy Siera, but on any scale, it is frightening enough to warrant closing a few gates.

But for most of us, and particularly those of us interested in catalyzing discussions about social change issues, I’m wondering if it’s better to have a discussion dispersedmthroughout the blogosphere or to start with one concentrated conversation on one site that travels elsewhere?

A lot of this thinking happened last year and before when we were getting used to the new toolset and passiosn were high around the election. I’m wondering how it is evolving now, wehther tools like Twitter that are just beginning to experience spam are on the same trajectory as blogs and, most importantly, whether and how all of this is hurtling us towards more open or closed conversations?

For more info on this topic, you should visit a terrific wiki resource page created by Paul Harwdick of the Privacy Digest called the Hate Speech and Privacy Issues Wiki.

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3 Responses to “What is an “Open” Conversation on the Web?”

  1. Susannah said

    Thanks so much for writing this essay and pushing my thinking. First, I think you are right that limiting feedback to pingbacks and Tweets means that, at this point, not everyone may participate. Open comments is certainly the way to go if you want full participation and either don’t mind the possibility of spam/trolls or have the staff/time to deal with them.

    For example, on the blog I contribute to (e-patients.net) we love the full participation that open comments can bring. We have a pretty good spam filter – not perfect – but we have enough eyeballs among the active bloggers that spam hasn’t been a significant problem. But it’s a blog that wants to incite debate.

    My other site, pewinternet.org, is a different story. We are small staff of researchers and, while we love our site, we focus most of our time on our research. We haven’t yet figured out a way to invite participation (besides this page: http://www.pewinternet.org/Participate.aspx) yet we do want to hear from people. That’s why we are pretty transparent when it comes to our phone numbers, emails, and Twitter accounts. If you reach out to us, we are very likely to respond. But it’s also a site that bears the Pew family name – that’s a special responsibility that we take seriously.

    That’s why Clay Shirky’s choice to allow pingbacks, not comments, resonated with me. He seems to be creating a honeypot, not a hive, if that makes any sense. You can dip in and get insights, then propagate them back in your own space. He’s not inviting you to move in and set up shop. At e-patients.net, we want you to move in. At pewinternet.org, we want you to dip in. At least for now – who knows what ambitions we will have next year!

    • Susannah, thanks so much for the comment and honest reflections of how you’re wrestling with the questions of openness and participation. I just looked at the Pew Internet new site. Beautiful design! But was disappointed when I clicked on the participation button and saw that it really meant for us to provide survey data or input to you. I know that the purpose of the org and focus of the staff is on generating research on how Americans are using the Internet, but it seems to me, IMHO!, that you are cutting yourselves off from a rich bouillabaisse of opinions, insights and conversations about what the data mean by not having some interaction on the site. I think the site needs a blog which could be carefully moderated by staff to keep the comments and discussion on topic – are one or two blog posts a week too much for staff? Otherwise, I fear, you all run the risk of being a 21st century version of a library, we can check a book out, but, shhhh, no talking allowed!

  2. Simonn said

    Your are Great. And so is your site! Awesome content. Good job guys! Interesting article, adding it to my favourites!

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