Facebook Is Run by Jewish & Asian Mothers
Posted by Allison Fine on July 22, 2009
According to Mashable, if you want to deactivate your Facebook account you will get the following guilt-ridden message, “Are you sure you want to deactivate your account, [friend name] will miss you.” This message is accompanied by five photos of friends who, presumably, would miss you terribly if you were gone.
Did Facebook focus group this approach with a sample of Jewish and Chinese mothers who are the world best guilt givers?
Seriously, it’s hard to know whether to to be appaled or impressed. On the one hand, it is a clever marketing approach. On the other hand, it seems to me that someone who deactivates from their account are very aware of the friends that they no longer want to connect with on this particular social media channel.
But there is a larger issue here, and it is the ongoing passive aggressive relationship that Facebook has with its users. The struggle that they are groping their way through as to how to maintain their momentum of adding new users as an astonishing pace, increase its valuation in order to make itself increasingly attractive to advertisers and potential buyers is, at times, uncomfortable to watch.
I have written about the discomforting disconnect between the corporate face of Facebook and the robust, Facebook social network that we, the customers and users and their raison d’etre, experience every day. And this is yet another example of it.
Why shouldn’t people be allowed to leave Facebook easily and guilt free?
People come and go in social networks – and they should be encouraged to do both. Networks need to be easily accesible to newcomers, and by the same token it is important that they be allowed to leave when they want to. Facebook really needs to begin to reconcile it’s financial interests with it’s responsibilities as a host to people’s personal social networks. Maybe a few minutes with Craig Newmark might help to clarify the difference.
My advice to the Facebook folks (because I know they’ve been waiting for my advice!) is make it as easy to go as it was to enter, and give people very, very good reasons for wanting to rejoin.
Note: Based on feedback fromLisa C. Hoang on Twitter, the title of this piece was changed from Chinese to Asian mothers.
This entry was posted on July 22, 2009 at 12:13 pm and is filed under Social Media. Tagged: craig newmark, facebook, Mashable. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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