Creating a Social Culture
Posted by Allison Fine on September 3, 2009
We’ve all seen it happen over and over again. An organization hears or sees that another group is getting traction with a new tool or gizmo and they jump into the deep end of the pool whipping out their own blog or Facebook page or widget. And nothing happens.
Nothing happens because using a social media tool is not the same thing as having a social culture. Tools that encourage sharing, openness, connectedness, and that punish silos and proprietary thinking need oxygen to work. That oxygen is a social culture that focuses on relationship building, flattens everything, listens to conversations and joins them where they are.
Last month, Beth and I had an opportunity to talk to Cecile Richards and Tom Subak of Planned Parenthood Federation of America. We talked about their work over the last three years changing the culture of the organization to be more social. Beth has a great write up on that conversation here.
Tom joined me on this month’s Social Good podcast that is up on the Chronicle of Philanthropy’s website. I hope you’ll have a chance to listen, he’s a really smart thinker about the importance of building a social culture internally for nonprofit organizations.
Share this:
This entry was posted on September 3, 2009 at 11:35 am and is filed under Social Media. Tagged: Cecile Richards, Planned Parenthood of America, Social Good, Tom Subak. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
3 Responses to “Creating a Social Culture”
Sorry, the comment form is closed at this time.
Antisocial » The Buzz Bin said
[...] organizational cultures. Some like to blame control, but the depth of antisocial behavior requires a much more in depth look at the cultural structures of today’s corporations and nonprofits to uncover the many pitfalls they face in adapting to the [...]
Media Social e Tecnologia: o Que as Organizações Não-Lucrativas Devem Saber | comunicação estratégica | deixis.org said
[...] e permitir que a linha que separa o que se passa internamente e externamente se dilua. Ter uma cultura social é abrir-se e partilhar, oferecer conteúdo e dar mais crédito do que [...]
Media Social e Tecnologia: o Que as Organizações Não-Lucrativas Devem Saber |blog.deixis.org said
[...] e permitir que a linha que separa o que se passa internamente e externamente se dilua. Ter uma cultura social é abrir-se e partilhar, oferecer conteúdo e dar mais crédito do que [...]