A. Fine Blog

Allison Fine Writes About Social Media and Social Change

My Giving Guru-ness

Posted by Allison Fine on September 21, 2009

CaseFoundation_GearUpGiving_385x310_2_1I had a fun time last Thursday doing a video chat with Kari Dunn Saratovsky of The Case Foundation in preparation for the upcoming Giving Challenge.

Kari and I chatted for an hour taking questions via Twitter and by email. It wasn’t easy to be that chatty and pleasant for a whole hour but I tried my best!

Here is the video conversation in its entirety. And here are a few links to specific topics you may find interesting:

1.) How much time should small non profits expect to spend using social media?

http://www.ustream.tv/recorded/2177112/highlight/18811

2.)    How do you convince your CEO to get your organization to engage in social media?

http://www.ustream.tv/recorded/2177112/highlight/18814

3.)    How do you develop social culture through social media?

http://www.ustream.tv/recorded/2177112/highlight/18815

4.)    How do you separate the personal from the professional?

http://www.ustream.tv/recorded/2177112/highlight/18816

Folks should definitely take a look at the other guru conversations as highlighted on The Case Foundation’s home page.

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One Response to “My Giving Guru-ness”

  1. Allison,

    Majority of nonprofits are using the old profiling techniques in targeting donors. Today’s donors simply can’t be profiled as before and cannot be approached the same way their parents used to be approached.

    Take a look at the following analysis I have done with our data:

    http://techscoop.clickandpledge.com/2009/09/click-pledge-part-1.html

    While a year or so ago Facebook was packed with young adults today’s social network users are professionals and most definitely behave differently than most NP executives are used to dealing with.

    It is real hard to not know what we know and even harder to know what we don’t know.

    Regards,
    Kamran Razvan
    Click & Pledge

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