Chase Community Giving on Facebook
Posted by Allison Fine on December 10, 2009
Chase Bank is sponsoring a $5 million giving program for the holidays. Yup, that’s $5 MILLION they’re giving away on Facebook to nonprofits. Voting ends this Friday, December 11th.
What is so fun about watching the giving challenges and contests unfold is that there are constantly new wrinkles that folks are adding. My Social Good podcast this month was on the proliferation of these kinds of giving contests.
The Chase effort builds on America’s Giving Challenge and the Target’s Bullseye Gives Facebook giving effort had similarities and differences. The Giving Challenge provided matching grants to causes that raised the largest number of friends using Facebook and the Parade magazine site. The winners during both rounds of the Giving Challenge were small, often unstaffed, nonprofits. Bullseye had Facebook users vote for nonprofits to receive part of their $1 million prize based on a pre-selected group of nonprofits.
Chase has taken the level playing field of the Giving Challenge and combined it with the voting of Bullseye. But, Chase has also added an interesting twist by having over 500,000 local nonprofit organizations eligible for the voting. All of these eligible nonprofit organizations are all small, local organizations. One chooses an organization, or searches by zip code. The goal, for Chase, is to concentrate their giving on local communities. This is also part of their business strategy of developing stronger personal relationships in communities with branches of Washington Mutual Bank that they absorbed last year.
Go on over to Facebook and vote for a few of your favorite local nonprofits today, and then let’s see what comes next in terms of contests and giving.
This entry was posted on December 10, 2009 at 12:14 pm and is filed under Social Media. Tagged: america's giving challenge, Bullseye Gives, Chase Bank, Social good podcast. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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