Mindful Social Media Strategies for Contests
Posted by Allison Fine on May 18, 2010
The sector has been awash in contests the last two years. Here is a list of public contests compiled by the White House recently – it’s huge!
Beth drafted our second Conversational Case Study for our assessment of America’s Giving Challenge. This case study is about the experience of one of the winners, Students for a Free Tibet.
The first decision point for this group is to decide whether to enter the contest at all. Their decision oints include:
They determine whether the contest has value by asking:
- Do we have the bandwidth?
- Do we have enough members who will volunteer to reach out to their friends and family?
- Will our participation in the contest help us grow our network of people who we can educate and engage about political freedom in Tibet after the contest is over?
- How does the contest fit in our overall fundraising plan for the year?
In addition, like Darius Goes West, Students for a Free Tibet also personalize their appeals for help.
We’d love to hear your thoughts and experiences by commenting on the blog post on the Case Foundation site.
This entry was posted on May 18, 2010 at 6:18 pm and is filed under Social Media. Tagged: america's giving challenge, case foundation, Students for a Free Tibet. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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