Is there a “Special Sauce” for Social Fundraising?
Posted by Allison Fine on May 24, 2010
Our third Conversational Case Study for the assessment of America’s Giving Challenge has been posted on the Case Foundation’s blog today. The topic of today’s discussion is whether there is a “special sauce” that makes some groups or individuals successful social fundraisers.
In the post, the pattern that we saw in the Giving Challenge and in other contests is some combination of personal appeals, thankfulness, transparency, crowdsourcing, visual stories and face-to-face engagement that make groups successful.
But, still (naturally!) we have more questions.
Our questions to readers, doers and thinkers are:
- In your experience does a concoction, some blend of activities and tasks, exist, that makes some groups or people more successful than others in fundraising contests? And if so, what are they?
- Under what circumstances does some combination of activities work best?
- Is there a tool or action you think might work well in the future that you’d like to test next time (e.g. a geo-location service like Foursquare?)
- Are we trying too hard to be prescriptive in discussing sauces, and should we just let people create their own recipes?
Tell us what you think on the Case site. Thanks!
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