Why Donors are Predictably Irrational

There are a lot of webinars, conference calls, videos, blog posts competing for everyone’s eyeballs, even in July. But some events really are more worthy of our attention than others, and next week one of the more worthy ones is happening.

Network for Good is hosting a Nonprofit 911 webinar on July 20th at 1 pm Eastern with Dan Ariely, author of Predictably Irrational: The Hidden Forces That Shape Our Decisions and The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home.

Here is their write up of the event:

Join Dan Ariely, author of Predictably Irrational: The Hidden Forces That Shape Our Decisions (February 2008) and The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (June 2010), as he walks us through the simple experiments he’s used to study how people actually act in the marketplace, as opposed to how they should or would perform if they were completely rational.
His experiments examine a wide range of daily behaviors such as buying (or not), saving (or not), ordering food in restaurants, pain management, procrastination, dishonesty, and decision making under different emotional states. These interesting, amusing, and informative experiments demonstrate profound ideas that fly in the face of common wisdom.

Katya Andresen of Network for Good sent me an email about the event saying, “This is THE genius behind how people really think!” I always thought that Katya was the genuis who explained who donors think and act!  If she says Dan’s the real deal, then that’s good enough for me.

Register for this great event here: http://web.networkforgood.org/nonprofit-911-072010

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