Measuring Social Media
Posted by Allison Fine on September 7, 2010
Welcome back to me! After a lovely summertime blogging break, I’m back with a new Social Good podcast. This month’s edition features K.D. Paine, the principal of KDPaine & Partners, one of the preeminent experts on measuring the effectiveness of social media.
K.D. is soooo smart about all of this stuff. She warns against over measurement (what I call malmeasurement), particularly the shiny object syndrome of using all of the new, free tools that display amazing graphs but don’t mean anything. Her advice for nonprofits beginning to measure their effectiveness using social media are:
- Ask yourself “so, what” three times. For instance, an organization may want more traffic to their site. Katie is advising them to ask “so what” three times about this, what does it matter that people come to our site, what do we want them to give or get?
- Create measurable objectives every step of the way.
- Focus on relationships and engagement.
I could have talked to KD much longer, she’s so interesting and informative. And her website has a treasure chest of tools and advice.
I hope you enjoy the podcast. I would also love any suggestions you have for future editions of Social Good.
This entry was posted on September 7, 2010 at 6:30 am and is filed under Social Media. Tagged: KD Paine, measurement, Social Good. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
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