Ready to have your assumptions tested to the core about giving? A new study, Women Give 2010, from the Women’s Philanthropy Institute, a program of the venerable Institute on Philanthropy at Indiana University. Are you ready? Debra J. Mesch, Ph.D., director of the Women’s Philanthropy Institute has released a study of a large sample of women and men givers and found that, “Women across nearly every income category give significantly more than their male counterparts – in many cases, nearly twice as much.”
The conventional wisdom has always been that men give more money to nonprofits than women. Not just more often but more dollars. Part of the difficulty of looking at this issue is trying to determine whether the he or she is the lead giver for a married couple. This study teased apart this issue by just looking at single men and women along a continuum of income levels from $23,000 to 100,000. And lo and behold, women are giving more than men in every income bracket but one, the lowest one.
Here is an interesting tidbit: The study compared and controlled for different types of singles. Never married and divorced women were more likely to give and to give more than males of the same marital status; however, widowed men give more than widowed women, the study found.
And one more: 96% of the women in the study who earn more than $103,000 gave annually, on average $1,910 to charity. Only 75% of men in the same income category gave and their average gift was $984.