My friend Carol Cone has co-authored a new book on nonprofit branding called, Breakthrough Nonprofit Branding! It’s a great book and resource for nonprofit organizations interested in branding with very specific case studies of the way that nonprofit organizations like Komen for the Cure, Unicef and smaller organizations like College Forward! among others. One of my favorite sentences among may was this one, “Your brand must stand for a cause — something bigger than organizational activities, something that your constituents care about and believe in.”
The book is good news, but the contest accompanying the book is really exciting news. The authors have announced a contest called the Breakthrough Nonprofit Branding Contest worth $100,000 in free advertising space in USA TODAY for the lucky nonprofit winner. Here how it works:
Nonprofits will apply here to be eligible to compete in the contest. A panel of charity industry leaders will evaluate entrants based on their effectiveness in marketing, communications and social impact, and on how the first prize will impact their organization. The public will then vote on the ten finalists to decide which North American organization will walk away with the first place prize.The deadline to enter the contest is December 10, 2010.
Sounds like a great opportunity for some lucky nonprofit!