The Future is Mobile
Posted by Allison Fine on November 11, 2010
Nonprofits are increasingly using social media. LoyaltyClicks has released a new study of a survey of nonprofits that indicates that they are increasingly using social media to connect with their communities. As we know intuitively but can now quantify with surveys such as these, “Our survey showed that 91% of our respondents use Facebook, 63% use Twitter, 45% use YouTube and 35% use LinkedIn, amongst other media. And 92% of surveyed nonprofits plan on using at least one of these tools in 2011.”
But, alas, it’s not enough. The future isn’t going to happen at desks, it’s going to be mobile. In other words, the Revolution is Going to Be Tweeted – From Our Phones!
Bango reports a 600% (!) increase in the use of mobile websites in the past year. This increase is being driven by smart phones; Blackberries, Nokia and iPhones and there is no slowing down foreseen in the near future.
However, again according to LoyaltyClicks, “only 16% of the surveyed nonprofits plan on having mobile websites in 2011, while 19% plan on having Smartphone Applications.” There are significant differences in the ways that people use their mobile devices to access information, connect to friends, make donations – basically they behave differently and our applications and access points need to reflect those differences in ways that they don’t do now. Clearly, it’s time for us to get moving (pun intended!) NTEN and MobileActive are two great resources for finding out more about how to use mobile and finding technological help for your particular applications. No time to waste, the time to get mobile was last week!
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This entry was posted on November 11, 2010 at 1:17 pm and is filed under Social Media. Tagged: Bango, LoyaltyClicks, MobileActive, NTEN. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
One Response to “The Future is Mobile”
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Bob Vaez said
We are also seeing a huge surge of mobile usage by the non-traditional mobile users in the events we support. Mobile usage at some of our non-profit events have hit over 60% of the audience. The challenge for using mobile at live events is how to make it engaging so it enhances the overall experience and creates interaction between people to facilitate change and action. I highly encourage anyone in the non-profit or social change arena that’s planning events to have a look at our site, and learn how to mobilize your event on phones on location. Please mention non-profit to receive discounted rates.
Cheers,
-Bob
EventMobi