A. Fine Blog

Allison Fine Writes About Social Media and Social Change

Posts Tagged ‘NTEN’

The Future is Mobile

Posted by Allison Fine on November 11, 2010

Nonprofits are increasingly using social media.  LoyaltyClicks has released a new study of a survey of nonprofits that indicates that they are increasingly using social media to connect with their communities. As we know intuitively but can now quantify with surveys such as these, “Our survey showed that 91% of our respondents use Facebook, 63% use Twitter, 45% use YouTube and 35% use LinkedIn, amongst other media. And 92% of surveyed nonprofits plan on using at least one of these tools in 2011.”

But, alas, it’s not enough. The future isn’t going to happen at desks, it’s going to be mobile. In other words, the Revolution is Going to Be Tweeted – From Our Phones!

Bango reports a 600% (!) increase in the use of mobile websites in the past year. This increase is being driven by smart phones; Blackberries, Nokia and iPhones and there is no slowing down foreseen in the near future.

However, again according to LoyaltyClicks, “only 16% of the surveyed nonprofits plan on having mobile websites in 2011, while 19% plan on having Smartphone Applications.” There are significant differences in the ways that people use their mobile devices to access information, connect to friends, make donations – basically they behave differently and our applications and access points need to reflect those differences in ways that they don’t do now. Clearly, it’s time for us to get moving (pun intended!) NTEN and MobileActive are two great resources for finding out more about how to use mobile and finding technological help for your particular applications. No time to waste, the time to get mobile was last week!

Posted in Social Media | Tagged: , , , | 1 Comment »

NTC Reflections

Posted by Allison Fine on April 9, 2010

I’m at the National Technology Conference in Atlanta sponsored by NTEN and boy is it big! I haven’t been able to absorb the breadth of sessions because there are so many, but just wanted to share a few reflections from the folks I’ve been talking to here.

First, the size and breadth of attendees is amazing. I know it’s been changing over the past few years, but it is astonishing to see so many non techies at what used to be strictly a techie conference. This is a credit to the NTEN staff, particularly Holly Ross’ effort to open up the field to program and communications folks. Of course, there are plenty of geeks here, it’s hard to walk down a hallway and not hear words like SEO and Google Analytics, however, the attendance by nonprofit execs here impresses me as evidence of the value that they are placing on social media and its importance to meeting their mission.

Second, I am impressed with how much everyone is learning about how to implement social media efforts. It is impossible to listen to, say, Wendy Harman or Danielle Brigida and not be blown away by how much they know, how much they’re learning and how much they’re willing to share. The generosity of all of the doers here is heart warming and astonishing. We are in the throes of an amazing learning curve, all together, and it is astonishing and and revelatory, and a bit overwhelming, too.

And, finally, today will be the very first time that Beth and I are presenting on our new book, The Networked Nonprofit! We’ve got a fun presentation planned and it’s really exciting to be unveiling key concepts from the book at last!

Posted in Social Media | Tagged: , , , , , | 4 Comments »

NTEN Guide on Managing Technology

Posted by Allison Fine on July 30, 2009

managing_technology_cover

Holly Ross, Executive Director of NTEN, kindly sent me a copy of the guide they just published in partnership with Wiley (Full disclosure note: Wiley is my publisher as well) called Managing Technology to Meet Your Mission.

The book is an anthology of essays by a group of really smart folks including Peter Campbell, Beth Kanter, and Edward Granger-Happ. You can see the whole list here and read the book online or buy it.

The book is a great primer for people charged with IT responsibilities for nonprofits. But, the book also makes a point of reminding us that technology is an integral part of organizational life internally and externally, and that the big boxes in cold rooms run by guys named Buzzer.Understanding the larger context for technology is critically important as we continue to morph from big boxes to hand held, mobile devices.

My favorite chapter was Managing Technological Change by Dahna Goldstein. Too many tech books speak only to the line staff charged with setting the boxes up and pluggin them in. Dahna’s chapter tackles head-on the fears and anxiety around technology that are the biggest stoppers within organizations.

Posted in Social Media | Tagged: , , , | 5 Comments »

Nonprofits are Falling Behind Gov 2.0

Posted by Allison Fine on April 30, 2009

A few days ago, I tweeted my friend Marty to ask him about an article he had mentioned a while back on how the Department of Defense uses network structures to combat terrorism. I thought this would be a great example to get the attention of nonprofity folks: “Look, even the Dept. of Defense is embracing network structures, so, why are you stuck in your hierarchies!”

Within minutes, I got a tweet back from — YES — the Department of Defense!  A very nice tweeter named ArmyNYC was doing a good job of listening on Twitter and responded immediately and offered help in finding the materials I was looking for. The twitterer was in real life a public affairs officer at the Army Public Affairs office in heart of Manhattan.

The revolution in how government works is in full force right now. We really are at a historic moment in time wherein all of the pie-in-the-sky that I and my fellow geeks speculated about last year in our anthology on next generation government in Rebooting America is happening. Now, chronicled every day by the brilliant folks at the Sunlight Foundation and TechPresident,is Gov 2.0 for transparency. Conversations are fully embraced and, hopefully, maybe, a growing, trusting relationship and conversation between constituents and public officials on blogs, websites and Twitter is happening. It certainly helps that we have the tech savviest administration in history using the internet as effectively to govern as they did to campaign.  Check out Recovery.gov and Serve.gov is you haven’t already.

And then I saw this post from Katya: Nonprofit websites even worse than government ones . . . Turns out a new research report by a market research firm called ForSee entitled Trends in Constituent Satisfaction
with Nonprofit Websites: Building Membership, Donations, and Loyalty through the Web Channel
[Warning: very annoying and unnecessary amount of personal info needed to input before able to download the report!] reports that nonprofit websites score a mediocre 73 out of 100 on their quality scale, a point behind E-government sites!

I did a survey in 2007 for the Overbrook Foundation that found that only 25% of the human rights grantees in our sample had a blog that allowed for comments. And I’m not sure the results would be much different today even though nonprofits are joining online social networking sites at a torrid pace as the NTEN survey revealed this week.

Why are we so slow as a sector to embrace Web 2.0? It’s confounding, but here are a few guesses:

1.We are an extremely risk averse sector. Foundations and large donors are by nature risk averse, and this trickles down to grantees. Web 2.0 feels too open and trasnparent to feel safe.  See, look what happened to Domino’s Pizza, after all?

2. We are terrible listeners. Ongoing learning, whether it’s the serendipitous learning of listening to the blogosphere and Twittersphere about your cause and issues, or the more systemic learning of evaluation, are simply not valued in the sector. If they were, we would have more data on what’s effective and how much evaluation is funded and done. We don’t. Period. Feel free to disagree. You can find the one shining example of an org. that learns brilliant on an ongoing basis. Trot out Teach for America and City Year for the umpteenth time. OK, that’s two, only 699,000 to go!  If you’re not focused on listening to and learning from your constituents, then embracing social media that enables that becomes less important.  I’ve never listened before, they seem to say, so why start now?

3. The generational divide is so much more prevalent and harmful to the sector than the digital divide. The Boomers that run organizations from staff or board positions don’t get it. It’s what their kids do, not what grown-ups should have to do.  They just want to close their eyes and go back to their Rolodex’ and date books and wish the whole thing would go away.

Of course, I don’t agree with any of these reasons!  But they are my best guess as to why we’re  falling behind even the government in making the transition to the new world. We’re like print media, desperately clinging to the shores of the old world in the hopes that the storm will blow over.

Posted in Social Media | Tagged: , , , , , , , , | 1 Comment »

Nonprofit Social Network Survey Released

Posted by Allison Fine on April 28, 2009

survey-cover

NTEN, Common Knowledge, and ThePort released the Nonprofit Social Network Survey Report.  The surveyw as conducted in March, 2009, and 929 nonprofits responded representing a really good cross section of the sector by size and issue area.

A few highlights of the findings:

  • Among commercial social networks, Facebook is the most popular with 74.1% of non-profit survey respondents maintaining a presence on this commercial site.  Community sizes are still small, however, with an average size of just 5,391members.  Tenure on Facebook is relatively short, with most nonprofit survey respondents (94.4%) present for 2 years or less.  For Twitter, 93.9% of organizations report using this channel for one year or less.
  • Good news on the staffing front: 80% of survey respondents are committing at least one-quarter of a full-time staff person to social networking efforts.  More than half of nonprofit surveThe communications and marketing departments are most likely to own the social network efforts, with fundraising and executive management the next most common shepherds of nonprofit’s social network projects.
  • Very few nonprofit survey respondents are generating real revenue on commercial
    or house social networks via fundraising. On Facebook, about 39.9% of respondents
    have raised money via fundraising, but 29.1% have raised $500 or less over the past 12
    months.
  • On house social networks (meaning social networking sites started by nonprofits themselves as opposed to commercial sites like Facebook) , 25.2% of nonprofit survey respondents are fundraising, and 1/3 of these fundraisers accumulated $10,000 or more over the last year.
  • Among nonprofit survey respondents 30.6% have built one or more house social networks, but here again the community size is relatively small, with 86.6% of house social network-owning nonprofit survey respondents hosting communities of 10,000
    members or less.

These survey results are terrifically helpful as a snapshot of where we are as a sector in using social networking sites. I’d love to see a companion qualitative data collection effort to explore the following questions:

  • I’d like to know more about what it means that these sites are thought of as “marketing” opportunities for the groups. Is it a chance to “sell” your org to people (I hope not!) or an opportunity to build a community of people who are interested in your cause (I hope so!)
  • In that same vein, connecting social networks to programs doesn’t seem to be happening; is that true or simply a limitation of the survey?
  • I wonder why groups would choose to set up a house social network rather than use a commercial site? What are the benefits and drawbacks of doing so?
  • It’s very interesting and surprising that when asked which metrics they include in their definition of success for their house social networks,
    the number of members, and the amount of user-generated content were the leaders, with 68.5% and 68.5%, respectively of respondents including these two variables. Fundraising was the lowest ranked metric with just 16.1% of survey respondents indicating that this
    variable was important in measuring the success of their house community. Do the respondents think that fundraising will never be a significant part of the equation for social networking sites?
  • One of the barriers to using these sites was expertise.  I wonder what expertise these groups think that teens on Facebook have that they don’t have?

Posted in Social Media | Tagged: , , , | 15 Comments »

Change the Web Finalists Announced

Posted by Allison Fine on April 14, 2009

NetSquared has announced the 24 finalists for the Change the Web contest. The finalists are:

Please note: these are listed in alphabetical order:

You can also take a peek at them in the Project Gallery and comment on them as well. The winners will be announced at NTEN’s National Technology Conference in two weeks.

The judging is interesting to note here.  There was a crowdsourcing effort speared by Social Actions to nominate and vote on judges five judges who were then supplemented by experts selected by the orgs. I like the idea in theory and principle; a nice way to engage a community in the selection process will also allowing for minority voices to be recognized.  It’s a little hard to tell if there was enough of a crowd here to source it and who was selected by the group versus the orgs – but the idea is a good one to keep in mind.  And a reminder of the need to balance majority and minority views and input.

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What is an “Open” Conversation on the Web?

Posted by Allison Fine on March 17, 2009

I read Clay Shirky’s reflections on the state of newspapers the other day with great interest. The piece is terrific, but when I reached the bottom I noticed that instead of a long slew of comments there are only pingbacks, or links, to other blog posts.

I didn’t think more about it until I saw a tweet from Susannah Fox, the Associated Director of Digital Strategy for the Pew Center on the Internet and American Life, yesterday. Susannah wrote, “meant to credit @cshirky with no comments, yes pingbacks, yes Tweets (own your opinion, he and we will see it)”

I tweeted her back and asked her to expand on her thought. She responded, “@Afine Anonymity breeds trolls; if you have something to say, say it out loud so everyone in your network can hear it. Also, I think @cshirky isn’t building a destination (silo danger) but a honeypot: dip in for insights, propagate in your own space.”

I appreciated Susannah’s speedy and thoughtful reply, and it got me thinking about what are open converstaions verses closed ones.

Holly Ross, the ED of NTEN, has thought about this tension and last year wrote on her blog, “your audience may not be ready to have the conversation that social media enables.  That’s because social media does not just enable conversations.  It enables PUBLIC conversations.”

Clay certainly wants a public conversation about his post — but what lengths should he go to to ensure that those comments and discussion are civil?  Susannah’s point was that the pingback strategy required that bloggers “own” their comments and can’t hide behind a wall of anonymity and be uncivil in Clay’s space. But this automatically restricts direct commenting of Clay’s post to established bloggers and tweeters and other digitally savvy folks.  So my mom can come and read but she can’t comment on it or talk about it to other interested folks online because she’s not a blogger or tweeter.  Is that an “open” conversation?

For most of us, our traffic and the threat from trolls is low enough to manage manually, we simply moderate the comments on our sites or ignore rude tweets. I imagine that Clay gets an huge amount of traffic and that he doesn’t have the time to moderate all of the comments on his blog – better to just throw the conversation out to other blogs. And certainly for anyone who has had a searing experience with trolls, maybe, hopefully, not on the scale of Kathy Siera, but on any scale, it is frightening enough to warrant closing a few gates.

But for most of us, and particularly those of us interested in catalyzing discussions about social change issues, I’m wondering if it’s better to have a discussion dispersedmthroughout the blogosphere or to start with one concentrated conversation on one site that travels elsewhere?

A lot of this thinking happened last year and before when we were getting used to the new toolset and passiosn were high around the election. I’m wondering how it is evolving now, wehther tools like Twitter that are just beginning to experience spam are on the same trajectory as blogs and, most importantly, whether and how all of this is hurtling us towards more open or closed conversations?

For more info on this topic, you should visit a terrific wiki resource page created by Paul Harwdick of the Privacy Digest called the Hate Speech and Privacy Issues Wiki.

Posted in Social Media | Tagged: , , , , , , , | 3 Comments »

Resistance is Futile

Posted by Allison Fine on July 28, 2008

If you’re a Treckie, you’ll remember those words from the best episodes of the best version of Trek: The Borg on TNG.  The folks at NTEN are doing a terrific job with a great new wiki called We Are Media , a hub of discussion on ways to use social media for social change.  Last week the topic was how to overcome organizational resistance to using social media, a dilemma often faced by tech-savvy younger staff swimming upstream in organizations led by older folks who are wary of new tech.

Elliot on the NTEN blog has a great summary of the discussion that ensued about ways to overcome organizational resistance to using social media.  Here’s a great nugget from Erin:

Some boards and EDs only understand numbers; they want to see something that is effective and has some kind of return on investment. So – educate yourself on the numbers. Look at case studies, and talk to other nonprofits who are using social media effectively to find out how it worked for them. When you can show examples and facts with numbers attached, it ups your game quite a bit. Also, remember that social marketing is not about having a good MySpace page (argh). Get away from saying things like “we should be on MySpace” to start a conversation, and instead approach it strategically, with something like, “Social media is a powerful tool, and if we think strategically about it, we can leverage that tool to build relationships with people who will give more money and take more action on our behalf.”

There’s lots more there to click around on and learn about how other folks are inching their organizations forward.

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